A2P — short for Application-To-Person messaging — refers to any software that can be programmed to send text messages to individual people.
It's commonly used by businesses to send notifications, account updates, and security measures such as one-time passwords...
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A2P messaging in business is on the rise, though often, companies don't know how to leverage messaging their benefit. Throughout this article, we'll explore some of the most effective ways to use A2P, as well as how to give your SMS campaigns a successful head-start.
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