--- title: How to use 2-Way SMS to reach your customers description: With unrivalled engagement rates of almost 100%, SMS is an incredibly valuable communication channel for brands. But while one-time-passcodes and delivery confirmations are commonplace we look at how else you can use 2-way SMS to engage your customers and deliver great experiences. image: https://blog.international.jtglobal.com/hubfs/2-way-sms-customers-blog.jpg --- [![JT International Logo](https://blog.international.jtglobal.com/hs-fs/hubfs/Transparent%20JT%20Logo-1.png?width=1178&height=594&name=Transparent%20JT%20Logo-1.png "JT International Logo")](https://international.jtglobal.com/) Open main menu Close main menu - [Mobile Intelligence](https://international.jtglobal.com/mobile-intelligence/) Open the submenu - [Sim Swap Service](https://international.jtglobal.com/mobile-intelligence/sim-swap/) - [Scam Signal](https://international.jtglobal.com/mobile-intelligence/scam-signal/) - [Know Your Customer](https://international.jtglobal.com/mobile-intelligence/know-your-customer/) - [Silent Authentication+](https://international.jtglobal.com/mobile-intelligence/silent-authentication-plus/) - [Age Verification](https://international.jtglobal.com/age-verification/) - [MoneyGuard](https://international.jtglobal.com/mobile-intelligence/spectrum-moneyguard/) - [Messaging & NL](https://international.jtglobal.com/enterprise-messaging/) Open the submenu - [Multi-Channel Communication Suite](https://international.jtglobal.com/enterprise-messaging/multi-channel-communication-suite/) - [MNP & HLR Routing Lookups](https://international.jtglobal.com/enterprise-messaging/jt-navigate/) - [A2P Messaging](https://international.jtglobal.com/enterprise-messaging/jt-network/) - [2-Way SMS](https://international.jtglobal.com/enterprise-messaging/2-way-sms/) - [Sponsored Roaming](https://international.jtglobal.com/sponsored-roaming/) - [About us](https://international.jtglobal.com/about-us/) - [Resources](https://international.jtglobal.com/resources/) Open the submenu - [JT International Blog](https://blog.international.jtglobal.com) - [White Papers](https://international.jtglobal.com/resources/white-papers/) - [Infographics](https://international.jtglobal.com/resources/infographics/) - [eBooks](https://international.jtglobal.com/resources/ebooks/) - [News](https://international.jtglobal.com/resources/news/) - [Events](https://international.jtglobal.com/resources/events/) [Speak to an expert](https://international.jtglobal.com/contact-us/) # How to use 2-Way SMS to reach your customers [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.international.jtglobal.com/how-to-use-2-way-sms-to-reach-your-customers) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.international.jtglobal.com/how-to-use-2-way-sms-to-reach-your-customers) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.international.jtglobal.com/how-to-use-2-way-sms-to-reach-your-customers) ![the importance of age verification](https://blog.international.jtglobal.com/hubfs/2-way-sms-customers-blog.jpg) [**JT Messaging**](https://blog.international.jtglobal.com/author/jt-messaging) 2-Way SMS is a service that enables businesses to send and receive SMS text messages from their subscribers. Of course, most of us are familiar with receiving delivery notifications, appointment reminders and one-time passcodes by text.   But there’s much more that SMS can be used for, and customers familiarity with texting makes it an incredibly cost-effective channel to encourage brand engagement and deliver conversational based customer service and support, without the need for customer service agents. Here we look at several ways you can use SMS to reach your customers.   ### Customer feedback | ![2-customer-feedback](https://blog.international.jtglobal.com/hs-fs/hubfs/2-customer-feedback.png?width=263&height=279&name=2-customer-feedback.png) | With an incredible 95% of text messages being read within 3 minutes of people receiving them, SMS has become a valuable tool in obtaining real time customer feedback. Product and service providers both use SMS to gauge insight into the performance of their business, with SMS ability to return rapid results it reduces costs compared to gathering feedback via email or directly calling customers. | | --- | --- |   ### **Sales and Promotions** | ![3-sales](https://blog.international.jtglobal.com/hs-fs/hubfs/3-sales.png?width=263&height=297&name=3-sales.png)   | SMS is a brilliant way to deliver personalised offers. Consumers redeem coupons and voucher codes delivered over SMS 10x more frequently than those sent by traditional channels such as email and direct mail. Marketing messages such as special offers and VIP access to sales for all those on your SMS subscriber list can help instil loyalty in your brand and drive sales. With an open rate of 98% SMS marketing is about as close to 100% as you’re likely to get. | | --- | --- | ### Customer support | ![1-customer-support-sms](https://blog.international.jtglobal.com/hs-fs/hubfs/1-customer-support-sms.png?width=263&height=279&name=1-customer-support-sms.png)   | 2-Way SMS enables back-and-forth exchanges with customers based upon keywords that are used to trigger automated actions and replies. This turns basic text messaging into much more of a conversation between you and your subscribers without the need for a customer services agent. This conversational approach can help to create a more personalised service and save on operating costs by using keywords to resolve technical support queries. | | --- | --- |   **A/B testing** | ![4-ab](https://blog.international.jtglobal.com/hs-fs/hubfs/4-ab.png?width=325&height=404&name=4-ab.png)   | The immediacy of SMS makes it a valuable and easy tool to use for A/B testing. The high conversion rates provide a rapid return on results for marketing professionals to drive sales and business development.  | | --- | --- | ### **Brand engagement** | ![5-brand-engagement](https://blog.international.jtglobal.com/hs-fs/hubfs/5-brand-engagement.png?width=263&height=291&name=5-brand-engagement.png)   | We have a close relationship with our phones and SMS is often reserved for only friends and family. If your customers accept invitations from you to text them you’ve gained access to a much more personal communications channel than most. Finding slightly more intimate and light-hearted ways to encourage engagement in your brand will lead to greater loyalty and following. | | --- | --- |   ### **Competitions, lotteries, and charities** | ![2-customer-feedback](https://blog.international.jtglobal.com/hs-fs/hubfs/2-customer-feedback.png?width=263&height=279&name=2-customer-feedback.png) | Free stuff or the opportunity of it is always appealing, and SMS is a quick and simple way of deploying a limitless variety of marketing ideas and communication campaigns aimed at encouraging your customers to participate and engage with your brand. | | --- | --- |   JT combines award winning network coverage with intelligent routing, focussed on helping you to deliver a fast, efficient, and cost-effective SMS messaging channel. For more information visit [international.jtglobal.com/enterprise-messaging](https://international.jtglobal.com/enterprise-messaging/)   | ![JT-2-way-sms-collateral](https://blog.international.jtglobal.com/hs-fs/hubfs/JT-2-way-sms-collateral.png?width=167&height=236&name=JT-2-way-sms-collateral.png)   | You can learn more about [JT’s 2-Way SMS Service](https://blog.international.jtglobal.com/) by downloading the JT 2-Way SMS Enterprise Messaging overview below. [![Get A Copy](https://no-cache.hubspot.com/cta/default/2856734/194fc385-9ee3-4920-84c1-8e6fecd01f4a.png)](https://cta-redirect.hubspot.com/cta/redirect/2856734/194fc385-9ee3-4920-84c1-8e6fecd01f4a) | | --- | --- | **Categories** [SMS](https://blog.international.jtglobal.com/topic/sms) [SMS Marketing](https://blog.international.jtglobal.com/topic/sms-marketing) ## Related Articles [![Featured Image SMS Delivery](https://blog.international.jtglobal.com/hubfs/Featured%20Image%20SMS%20Delivery.png)](https://blog.international.jtglobal.com/scale-reliable-sms-delivery-globally-at-speed-with-jt-reach) ### [Scale reliable SMS delivery globally at speed with JT's SMS API](https://blog.international.jtglobal.com/scale-reliable-sms-delivery-globally-at-speed-with-jt-reach) [![](https://blog.international.jtglobal.com/hubfs/delivering-excellent-cx-sms.jpg)](https://blog.international.jtglobal.com/delivering-excellent-customer-experience-the-sms-way) ### [Delivering excellent customer experience, the SMS way](https://blog.international.jtglobal.com/delivering-excellent-customer-experience-the-sms-way) [![A woman sitting on a couch looks at her smartphone and smiles, with chat message icons illustrated above the phone. 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